Zumba Beauty,
A Vibrant,
High-Performance Beauty Brand

Art Direction I UX I UI

I designed the overall visual language of the website, blending bold color accents, fluid shapes, and clean layouts to create a seamless experience between fitness and beauty. From the art direction to the UX/UI execution, every element was crafted to express vitality, movement, and confidence, core attributes of the Zumba Beauty identity.

The challenge was to translate Zumba’s energetic DNA into a premium beauty universe,fresh, dynamic, and instantly recognizable.

The result is a digital ecosystem that feels both playful and elevated, supporting the brand’s global launch with a coherent, modern, and high-impact visual identity.

UX & UI designer I Laëtitia Guyon